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Learning @ HKBU

"To be a leading liberal arts University in Asia for the world delivering academic excellence in a caring, creative and global culture."
- HKBU Vision Statement
"To deliver the best student experience by emphasising integrity, creativity, communication, employability, and commitment to the common good of humankind"
- A Core Objective of the HKBU Institutional Strategic Plan 2018-2028

Menu 7 HKBU Graduate Attributes Employers' Expectations of University Graduates Your Learning Development Outcomes-Based Teaching and Learning (OBTL) at HKBU eLearning@HKBU

7 HKBU Graduate Attributes

“What do these have to do with me?”

Education at HKBU aims to develop all aspects of the whole person - covering intellectual, professional, moral, spiritual, cultural, social and physical. In particular, it aims to foster the following attributes among its graduates (YOU), who should:

Be responsible citizens with an international outlook and a sense of ethics and civility
Have up-to-date, in-depth knowledge of an academic specialty, as well as a broad range of cultural and general knowledge
Be independent, lifelong learners with an open mind and an inquiring spirit
Have the necessary information literacy and IT skills, as well as numerical and problem-solving skills, to function effectively in work and everyday life
Be able to think critically and creatively
Have trilingual and biliterate competence in English and Chinese, and the ability to articulate ideas clearly and coherently
Be ready to serve, lead and work in a team, and to pursue a healthy lifestyle

Reference: approved by HKBU Senate in September 2008

Employers’ Expectations of University Graduates

“Why are the HKBU Graduate Attributes important to me?”

Employers in Hong Kong have expressed their desired qualities /competencies in university graduates (YOU). These desired qualities comprise of the 7 HKBU Graduate Attributes (GAs).

Source: The Hong Kong SAR Government’s “Survey on Opinions of Employers on Major Aspects of Performance of Graduates”.

Your Learning Development at HKBU


(A) Learning Analytics for Your Studies

With the aim of understanding the expectations and actual experiences during your time at HKBU, as well as enabling you to reflect on your own academic progress, two learning analytics initiatives, namely the Student Learning Experience Surveys and the University Academic Profile, have been put in place at HKBU.


Student Learning Experience Surveys

As a student, it would be useful for YOU to think of learning as an ongoing process in which your expectations and your actual experiences can fuel your development as you progress in your study and life at HKBU. To assist YOU as well as the University understand the experiences of your study, university life and how good you are with regard to the Graduate Attributes of the University, the Student Learning Experience Surveys (Tracking Surveys) will be conducted at different points along the timeline of your stay at HKBU:

Year 0 Tracking Survey
Before the commencement of your study programme

Year 1 Tracking Survey
At the end of your first year of study

Year 2 Tracking Survey
At the end of your second year of study

Year Final or Exit Survey
During the final year of your study before you graduate


Your responses will help you understand your own expectations and experiences. More importantly, they will provide important data for the University to continuously improve its learning and teaching activities and support for students.

To help you trace and track your own completion, after completing each Tracking Survey, you will receive your own individual report on your progress as compared with the previous one, as well as a reference to the progress of your fellow students. The report will provide you with useful information about your education at HKBU.


University Academic Profile

Throughout your studies at HKBU, YOU will be encouraged to reflect, in a variety of ways, on your academic progress. The University Academic Profile (UAP) is here to provide you with an opportunity to monitor your academic progress and performance over your years spent at the University. With your own Academic Profile, you can reflect on your learning progress any time and think about the specific areas that you want to further improve and develop as you look ahead for your future career path when getting closer to graduation.

The UAP is conducted several times during the course of study at HKBU:

New students will complete the UAP before they kick off their academic journey at the University, to provide some baseline information.

As students progress in their second year of study, they will complete the UAP again within the course of “Arts of Persuasion”, to provide interim data.

Towards the end of the study in their final year, students will complete the UAP for the last time to help assess their readiness for career (i.e. employability).

“How do I know my achievements?”

You may view your result of student learning experience survey and UAP at:

(B) Academic Integrity and Ethics Awareness Programme (AIE-AP)

HKBU’s Policy on Academic Integrity

At the heart of a university education, there must be an emphasis on students developing academic integrity and ethics, essential proper conduct for their personal growth and future professional careers.

Academic integrity is a cornerstone of HKBU’s Whole Person Education ethos and HKBU takes academic integrity very seriously. As one of the HKBU’s University Life Programme requirements, the Academic Integrity and Ethics Awareness Programme is specifically designed to reinforce and stress the obligations for all students to uphold the highest standard of academic integrity at HKBU.

There are two major components in the AIE-AP, conducted at the start of your study at HKBU to signify that you are expected to behave ethically with integrity not just at HKBU, but for the rest of your live as you become a life-long member of the HKBU community. The two major components are:


University Life Orientation Workshop 2 (UOW2)
Insights into the 7 HKBU Graduate Attributes


Academic Integrity Online Tutorial (AIOT)


All undergraduate students are expected to complete the AIE Awareness Programme as soon as practicable as they are essential and helpful for studying at HKBU.


1. UOW2 – Exploring the Trail of Integrity and Ethics (TIE-General)

This is a major endeavour of the New Student Orientation, usually conducted in late August every year to forewarn new students of common misunderstandings that may lead to academic misconduct. Using augmented reality and mobile technologies, activities based campus environments are designed to engage students and motivate them to learn about AIE and internalise key concepts to apply in everyday settings.

For AY2019/20, UOW2 is scheduled to be held on 24 August 2019 (Sat). Further details specific to your attendance will be sent to you via individual email by the Academic Registry.

The UOW2 consists of three parts. You are required to complete two online activities (Parts 1 and 3) as well as going through six physical checkpoints in HKBU Campus (Part 2) of the TIE-General, a Trails of Integrity and Ethics (TIE):

  • Part 1*: Download and login to the AR Learn app. Finish the online 'Pre-trail Question' in AR Learn app
  • Part 2*: Go to 6 physical locations in the HKBU Campus and complete the 6 checkpoints in TIE-General through the AR Learn app. Collect all 6 checkpoint codes.
  • Part 3*: Finish the ‘Final Checkpoint’ – the online Post-trail Question and survey in the AR Learn app
* Note: Confidentiality Assurance for Data / Information Collection


2. Academic Integrity Online tutorial (AIOT)

HKBU offers AIOT as an introduction in promoting academic integrity by increasing your awareness of the issues involved. Using pertinent cases as examples, each of the six modules in AIOT provides information and strategies that can be applied to avoid committing academic misconduct unintentionally.

If you fail to complete the above three steps before the end of your 2nd semester, you may be barred from accessing to course grades, or enrolling for courses.

Please refer to the deadline specified in your University Life Programme Attendance Record in BUniport.

More details of the step-by-step guide to the Academic Integrity Online Tutorial are available at

Outcomes-Based Teaching and Learning (OBTL) at HKBU

“What can I achieve after taking the courses?”

Outcomes-Based Teaching and Learning (OBTL) is primarily concerned with focusing on what you are actually learning and how well you have learnt it – OBTL is a pedagogical process, which as its name suggests, focuses on the achievement of certain specified results.

Micro Level:

The course Intended Learning Outcomes, the Teaching and Learning Activities, and the Assessment Methods are constructively aligned at the course level.

Macro Level:

Courses in any given programme at HKBU are further aligned to their respective Programme Intended Learning Outcomes (PILOs), which will facilitate the students’ attainment of the HKBU Graduate Attributes (GAs).

To implement OBTL effectively, HKBU adopted Criterion-Referenced Assessment (CRA) in the Academic Year 2012/2013. Here are two important concepts of CRA:

The document, Policy for the Assessment of Student Learning is available in the BUniport. There are some points you should not miss:


“What does this have to do with me?”

At HKBU, we have shaped a multi-facet learning landscape leveraged with the use of technology for our students . The eLearning @ HKBU website ( guide you on how to:

“What can I do with these tools?”

Learning Management System - Moodle

  • share files/links with other students and the instructors, e.g. through discussion boards;
  • submit assignments; access course content outside classrooms;

Video Capture Tool - Echo360

  • view recordings of classes;
  • record your own presentation;

E-Survey and Polling Tool - Qualtrics

  • build questionnaire;

Anti-plagiarism Tool - Turnitin

  • check your assignment against plagiarism.