|Instructor(s)||Kara Chan, Tak Hoi WONG|
|Departments /Offices||Department of Communication Studies, Hong Kong Baptist University|
|Semester(s)||AY2018/19 Semester 1, AY2019/20 Semester 1, AY2020/21 Semester 2, AY2021/22 Semester 2|
|First Start Date||September 2018|
Children and youth are becoming important targets for products, services, and innovations. This course provides an introduction to the environment and consumption values of the children and youth market, as well as the contents of popular media for them. We also cover visual research methodology as a way of understanding perceptions and behaviour of children and youth. We introduce ethical requirements and best practices when we conduct research that involves minors under the age of 18.