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Learning @ HKBU

"To be a leading liberal arts University in Asia for the world delivering academic excellence in a caring, creative and global culture."
- HKBU Vision Statement
"To deliver the best student experience by emphasising integrity, creativity, communication, employability, and commitment to the common good of humankind"
- A Core Objective of the HKBU Institutional Strategic Plan 2018-2028
Menu Getting Ready for the New Semester 7 HKBU Graduate Attributes Employers' Expectations of University Graduates Your Learning Development Outcomes-Based Teaching and Learning (OBTL) at HKBU eLearning@HKBU

Welcome and congratulations on your acceptance to HKBU. We are thrilled that you will be joining our big family!

As a new student at HKBU, you are bound to have questions. We design the student orientation activities around you, helping to uncover the answers to your questions and transit successfully to university study and get acquainted with our campus and online resources for eLearning.

This summer’s orientation activities will be moving online to ensure the health and safety of our University community.


Getting Ready for the New Semester

As online teaching and learning gaining more importance at higher education these days, our University is bringing a paradigm shift to the teaching curriculum and assessment. Students are strongly encouraged to go through the following materials for them to learn effectively in an online/mixed mode environment.

Use of Moodle

Students should watch the video on for how to access the study materials available on Moodle.

Use of Zoom

Despite face-to-face classes will be resumed in AY2021/22, student should also know how to attend online classes hosted by their teachers as a back up. A guide showing the basics of Zoom is available here:

University Life Orientation Workshop 2 (UOW2) - Insights into the 7 HKBU Graduate Attributes

For AY2021/22, the UOW2 will be conducted online via Zoom on 25 August 2021 (Wednesday).

Further details of the activities, exploring a virtual Trail of Integrity and Ethics (TIE-General) on Google Earth, will be sent to you via HKBU email.

Please check your newly registered HKBU email account regularly and stay tuned for any updates of the UOW2.

Please also see section on the Academic Integrity and Ethics Awareness Programme below.

New Assessment

Assessment shall not be limited to evaluate your understanding of the subject knowledge, but to include your capabilities of applying a repertoire of knowledge and skills to solve real-world problems throughout the learning process. In line with HKBU's recent paradigm to curriculum and assessment, new forms of assessment have been adopted in some of our courses. Relevant details including the assessment arrangements in a course will be provided by your teachers in the beginning of the class.

Cantonese version | Putonghua version

7 HKBU Graduate Attributes

“What do these have to do with me?”

Education at HKBU aims to unlock students’ potential and competencies in all aspects of whole person development, including intellectual, professional, moral, spiritual, cultural, social and physical. HKBU defines this philosophy underpinning its teaching programmes/curriculum and total university experience offered to YOU through a spectrum of Graduate Attributes.

It is to your advantage to develop the following Graduate Attributes which represent the broad qualities/competencies necessary for YOU to contribute meaningfully to the communities and enhance your competitiveness in the workplace. These generic capabilities and qualities that help YOU participate effectively in society and employment include:

Be responsible citizens with an international outlook and a sense of ethics and civility
Have up-to-date, in-depth knowledge of an academic specialty, as well as a broad range of cultural and general knowledge
Be independent, lifelong learners with an open mind and an inquiring spirit
Have the necessary information literacy and IT skills, as well as numerical and problem-solving skills, to function effectively in work and everyday life
Be able to think critically and creatively
Have trilingual and biliterate competence in English and Chinese, and the ability to articulate ideas clearly and coherently
Be ready to serve, lead and work in a team, and to pursue a healthy lifestyle

Reference: approved by HKBU Senate in September 2008

Employers’ Expectations of University Graduates

“Why are the HKBU Graduate Attributes important to me?”

Employers in Hong Kong have expressed their desired qualities / competencies in university graduates (YOU). These desired qualities/competencies comprise of the 7 HKBU Graduate Attributes (GAs).

Source: The Hong Kong SAR Government’s “Survey on Opinions of Employers on Major Aspects of Performance of Graduates”.

Your Learning Development at HKBU


(A) Learning Analytics for Your Studies

With the aim of understanding the expectations and actual experiences during your time at HKBU, as well as enabling you to reflect on your own academic progress, two learning analytics initiatives, namely the Student Learning Experience Questionnaires and the University Academic Profile, have been put in place at HKBU.

Student Learning Experience Questionnaires (SLEQ)

As a student, it would be useful for YOU to think of learning as an ongoing process in which your expectations and your actual experiences can fuel your development as you progress in your study and life at HKBU. To assist YOU as well as the University understand the experiences of your study, university life and how good you are with regard to the Graduate Attributes of the University, the Student Learning Experience Questionnaires (SLEQ) will be conducted at different points along the timeline of your stay at HKBU:

Year 0 Student Learning Experience Questionnaire
Before the commencement of your study programme

Year 1 Student Learning Experience Questionnaire
At the end of your first year of study

Year 2 Student Learning Experience Questionnaire
At the end of your second year of study

Year Final or Exit Survey
During the final year of your study before you graduate


Your responses will help you understand your own expectations and experiences. More importantly, your participation in the Student Learning Experience Questionnaires will provide important data for the University to continuously improve its learning and teaching initiatives. Our timely support in both academic and personal growth could also be rendered to YOU if necessary.

To help you trace and track your own completion towards the exercise, after completing each Student Learning Experience Questionnaire, you will receive your own individual report on your progress as compared with the previous one, as well as against the progress of your fellow students. The report will provide you with useful information about your education at HKBU.

University Academic Profile

Throughout your studies at HKBU, YOU will be encouraged to reflect, in a variety of ways, on your academic progress. The University Academic Profile (UAP) is here to provide you with an opportunity to monitor your academic progress and performance over your years spent at the University. With your own Academic Profile, you can reflect on your learning progress any time and think about the specific areas that you want to further improve and develop as you look ahead for your future career path when getting closer to graduation.

The UAP is conducted several times during the course of study at HKBU:

New students will complete the UAP before they kick off their academic journey at the University, to provide some baseline information.

As students progress in their second year of study, they will complete the UAP again within the course of “UCPN1005 - Art of Persuasion”, to provide interim data.

Towards the end of the study in their final year, students will complete the UAP for the last time to help assess their readiness for career.

“How do I know my achievements?”

You may view your result of Student Learning Experience Questionnaire and UAP at:

(B) Academic Integrity and Ethics Awareness Programme (AIE-AP)

HKBU’s Policy on Academic Integrity

At the heart of a university education, there must be an emphasis on students developing academic integrity and ethics, essential proper conduct for their personal growth and future professional careers.

Academic integrity is a cornerstone of HKBU’s Whole Person Education ethos and HKBU takes academic integrity very seriously. As one of the HKBU’s University Life Programme requirements, the Academic Integrity and Ethics Awareness Programme is specifically designed to reinforce and stress the obligations for all students to uphold the highest standard of academic integrity at HKBU.

There are two major components in the AIE-AP, conducted at the start of your study at HKBU to signify that you are expected to behave ethically with integrity not just at HKBU, but for the rest of your live as you become a life-long member of the HKBU community. The two major components are:


University Life Orientation Workshop 2 (UOW2)
Insights into the 7 HKBU Graduate Attributes

* Please remember to check your HKBU email account for details.


Academic Integrity Online Tutorial (AIOT)


All undergraduate students are expected to complete the AIE Awareness Programme as soon as practicable as they are essential and helpful for studying at HKBU.

Academic Integrity Online tutorial (AIOT)

HKBU offers AIOT as an introduction in promoting academic integrity by increasing your awareness of the issues involved. Using pertinent cases as examples, each of the six modules in AIOT provides information and strategies that can be applied to avoid committing academic misconduct unintentionally.

If you fail to complete the above three steps before the end of your 2nd semester, you may be barred from accessing the course grades, or enrolling for courses.

Please refer to the deadline specified in your University Life Programme Attendance Record in BUniport.

More details of the step-by-step guide to the Academic Integrity Online Tutorial are available at

Outcomes-Based Teaching and Learning (OBTL) at HKBU

“What can I achieve after taking the courses?”

Outcomes-Based Teaching and Learning (OBTL) is primarily concerned with focusing on what you are actually learning and how well you have learnt it.OBTL is a pedagogical process, which as its name suggests, focuses on the achievement of certain specified results.

Micro Level:

The course Intended Learning Outcomes (CILOs), the Teaching and Learning Activities (TLAs), and the Assessment Methods (AMs) are constructively aligned at the course level.

Macro Level:

Courses in any given programme at HKBU are further aligned to their respective Programme Intended Learning Outcomes (PILOs), which will facilitate the students’ attainment of the HKBU Graduate Attributes (GAs).

To implement OBTL effectively, HKBU adopted Criterion-Referenced Assessment (CRA) in the Academic Year 2012/2013. Here are two important concepts of CRA:

The document, Policy for the Assessment of Student Learning, is available on the BUniport. There are some points you should not miss:


“What does this have to do with me?”

HKBU provides state-of-the-art technology platforms, including Moodle and Zoom, to support digital learning. Through the provision of these services, and led by experienced faculty and staff, HKBU strives to deliver interactive, convenient and engaging learning experiences for our students.

The eLearning @ HKBU website ( can guide you on how to:

“What can I do with these tools?”

Learning Management System - Moodle
  • share files/links with other students and the instructors, e.g. through discussion boards;
  • submit assignments; access course content outside classrooms;

E-Survey and Polling Tool - Qualtrics
  • build questionnaire;

Anti-plagiarism Tool - Turnitin
  • check your assignment against plagiarism.